When people ask me what I do for a living, my standard answer has always been to explain what I do. But I was challenged last night to start looking at my business (and my life) as a WHY, not a how or a what.
Sure, I can tell you what our business is (Professional Estate Closure working directly for the families) how we do our business (we run final credit reports, remove information from the internet, research and find money and a myriad of other tasks) but I never say WHY I do this and why it’s important.
So, WHY do I do this? Because, I don’t want anyone to go through what I did. No surprise phone calls when I’m having a bad day; no months of completing paperwork only to have it sent back time after time; no surprise birthday card from people who didn’t know about the death; no more wasted vacation days spent at the bank, running errands, waiting on hold or sorting through paperwork. Basically, I want to help them because there was no one to help me.
I believe that every family should have an opportunity to grieve their loss and spend time with each other. I don’t want them to feel like they have to do everything. I don’t want them to feel like this will never end. I don’t want them to feel completely overwhelmed and exhausted by everything.
If, at the end of the day, I was able to help one person in some small way, then our business was a success, in every way.
BTW – thank you Brian for the challenge!
Tisha Diffie
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